The Japanese market is one of the most dynamic and attractive markets, but it is not an easy task to conquer it. It does not matter what your company reached and if it has the name in the world or not. The strategy that you have used earlier will not bring you any benefit in Japan. Rather on the contrary. In the best case, it will slow down the promotion of the product, how it happened with Uber and FaceBook, which could not fully capture the Japanese market. In the worst case, you will have to cease your activity, how it happened with eBay. Other, equally well-known companies such as Amazon, Apple, Starbucks were able to stay in the Japanese market and even take a leadership position just because they have changed their strategy. They have adapted to the specificity of the Japanese market, its culture and accepted business rules.
Three fundamental conditions for gaining success in the Japanese market:
- Professional localization
- Effective strategic planning
- Willingness to follow the Japanese business rules